Public relations officer achievements

When it comes to writing about and promoting others, PR professionals excel. When it comes to writing about and promoting themselves, PR pros can struggle just like anyone else.

You'd think writing about yourself would be easy. No one knows you better than yourself; your strengths and weaknesses, successes and goals. And yet, writing a professional bio for oneself can be a daunting exercise.

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Mistakes can be made.

Many people want to showcase their achievements without sounding like an egotistical maniac. The best bios seem to find a balance, weaving storytelling with supplemental facts, instead of running down a list of every position and award someone has earned.

Anyone can search Google to find a LinkedIn Profile or resume.

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A great bio will elevate those facts into easy-flowing prose.

PRNEWS asked veteran communicators about what to include in a winning professional bio.

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